Over 100 medica organizations, including those at national, provincial and municipal levels, and those focusing on industries, participated in the event with more than 10,000 physical and digital exhibits they created independently or in collaboration with famous brands, demonstrating great creativity and integration of diverse cultures.

From the “Cleaving Through The Waves” badge of People’s Daily to the caisson ceiling-inspired fridge magnet from Beijing, every exhibit represents a perfect blend of culture and fashion, and also a vivid epitome of the transformation from “headlines” to “everyday life”.

The interaction zone attracted many visitors, offering them chances to use the century-old typewriter and print ancient newspaper, take photos with the classic characters from the novels by Chinese martial arts novelist Louis Cha, and enjoy a cup of “Ginseng Americano” while watching 3D latte art creation.